Hear how the LLDC developed IT and Information Services from scratch, using data mapping and other tools and processes to identify user requirements, as it had to quickly mobilise to take over London's Olympic Park. How are you measuring your transactions and analysing information about your users? Staff at Barrington Library decided to throw out unwieldy spreadsheets and use open source software to develop the Barrington Liaison Tool (BLT) which provides a searchable current and archival record of all forms of communication between library staff and the academics, researchers, and administrative staff they support.

How can you ensure that your stakeholders are aware of your services and products – and what you can do for them? By using text based and video memes, the National University of Singapore Libraries developed a new style of marketing. IFTTT (If This Then That) is a free online service that enables users to easily connect over 40 different channels and share information. IFTTT can be used to manage information flows and spread marketing messages with limited time and resources. If your users are frustrated by your library website, it might be that is has not been designed with them in mind. Hear how libraries can build useful, usable websites that can adapt to user needs.

What does the latest evidence tell us about the impact of library services? This session presents the latest findings of JISC’s Library Impact Data Project, which sets out to measure the impact academic libraries are providing to their students. The project seeks to investigate the potential causal links between library usage and final grades. What does the evidence tell us about the current provision of institutional repository services? Is there a need to reboot and re-imagine the approaches?

It is a paradox that when much economic activity, education, health and welfare is so heavily based on information and knowledge assets, that the skills which help us manage and exploit those assets seem to be experiencing a decline in demand. How can libraries develop and demonstrate return on investment (ROI). Internet librarians have the perfect skill set when it comes to helping their organisations transform raw data into actionable knowledge. Data research presents a new opportunity for librarians to maximise their contribution to organisations.

It's inspiring to watch dynamic young professionals succeed. Yet our once clearly defined profession is splintering into many subspecialties and our skill sets appear to be subsumed into other professions. How will changes in media, communication and publishing impact the way today's LIS graduates will work 25 years hence? There are new opportunities for information professionals to use their skills in interactive media roles outside the library. Some Dutch librarians have re-invented library roles and services - by deciding to take the library to the people. Following on from the successful ‘libraries on the beach’ project, the next step was the opening of The Airport Library at Schiphol Amsterdam Airport. What does this success tell us about how library roles might develop?

Library users often rely on staff for technology support. What core technology competencies do staff need and what training strategies can you roll out to help staff keep up to date? In Sweden, the creation of a DigiLab (which is still under development) means that librarians will be able to develop new media and technology skills and become significant digital partners with users and other institutions.  At De Montfort University, library staff attend regular in-house Mashed Library events, which provide information about in-house projects, feedback on external events, and the opportunity to explore new tools and technologies. At Plymouth District Library, tech support is a vital resource to the community – and, when well done, can effectively market library services.

ScHARR runs CPD e-learning courses for library and information professionals. The programme has transformed learning opportunities in the UK, Australia and New Zealand. Librarians at the University of Toronto Mississauga have transformed their training model into an open door, consultative model. Both case studies demonstrate effective and flexible approaches to skills transfer.

Getting students engaged and interested in learning information skills is not easy. Using Google Forms during the class is a way of checking that your students have understood what you are teaching them and are a way of getting direct feedback about the content. The data can also be used later to improve lecture quality. New technologies can be used to nurture conversations between customers and libraries. Conversations help build an understanding of customer needs and can help them articulate the real impact libraries are having on them.

What have we learnt and what happens next? What immediate changes and initiatives are you taking away with you? What have you heard that needs more reflection and consideration? Join the Conference Chairs in a plenary session that aims to capture and share key learnings from delegates and speakers and focuses delegates on positive changes they can make in the weeks and months ahead.