14 October 2013
hilton london olympia
15-16 October 2013
CONFERENCE AND SPONSOR SHOWCASE
olympia conference centre, london uk
Monday, 14 October 2013
Sharpen your search skills, keep up with the changing web world and learn the vital elements of effective research at WebSearch Academy.
Effective research on the web is a critical job skill in many work environments. Although anyone can enter a few words into a search box, what sets information professionals apart is their ability to use multiple search engines, advanced search techniques and specialised sources to quickly hone in on relevant, reliable answers. WebSearch Academy offers the perfect opportunity to learn from world-class power searchers. This 1-day event will enhance your search creativity, provide essential information about changes in search engines, introduce new resources, and put it in context for serious researchers -- information professionals, librarians, documentalists, freelancers, journalists, information managers, and others who take research seriously.
Revisit how you use the internet for research, whether it is for academic data, competitive or marketing intelligence, company information, business news, or scientific/technical research. Rethink your approach to search. Join search veterans and industry observers to learn the latest strategies and techniques for searching online.
Academy topics include the following:
- Search Engine Update: The newest developments in search engine technologies, such as Google, Bing, Yahoo! and others.
- Alternative Search Engines: Move beyond Google to explore the value of other search engines, such as Blekko, DuckDuck Go, Yandex, and others.
- Social Search: Find out how to tap into the social and real-time web to glean the intelligence necessary for serious research.
- Niche sites: Learn specific web resources for business, news and current events, science, technology, medical and people research.
- Strategising Search: Discover little known and overlooked search query strategies and learn how to effectively develop a research plan that will deliver high quality search results. Learn what works and contribute your own ideas.
Who should attend
- Corporate, academic, public and government librarians whose searches are the basis for major business decisions, scientific and scholarly research, or technical evaluations.
- Internet researchers in corporations, firms, government agencies and labs, where information has a major impact on products and programs
- Information professionals, webmasters, journalists and strategic planners who need an advance look at where web search is going and how they should react
- Market researchers whose research frequently moves from one subject area to another
- Competitive intelligence specialists who need the most sophisticated search skills to monitor their industry and spot competitive trends Information consultants whose clients demand quality information on a wide range of topics Anyone whose job requires understanding the web and searching for the very best results
About the instructors
Phil Bradley provides training and consultancy on the use of the Internet for business, social and collaborative web tools, and on accessing and managing information resources. He speaks here in a personal capacity
Marydee Ojala edits Online Searcher magazine, writes for information industry publications and is a frequent speaker at international conferences
Arthur Weiss' company, AWARE, is a UK based marketing and management consultancy that offers clients business support services that helps them get the best from their resources.
Schedule for WebSearch Academy
London, UK, Hilton Olympia
14 October 2013
State of play with web search
What's going on with major search engines in this time of rapid change? We look at what's the latest with alternative search engines, how these changes vary by geography, and the implications for serious researchers. Is there increased or decreased functionality? Find out what's new, what's vanished, and what's on its way out.
Marydee Ojala and Phil Bradley
Surfacing the deep web
Although the terms invisible web and deep web seem a bit dated, the notion that a huge amount of information can be found by knowing where it may be hidden, that it's not necessarily revealed by a standard web search, and how to conceptualize the query sets the professional researcher apart from the casual searcher.
Social search expanding and extending its reach
Does the future of search lie in social aspects? It seems that many search engines believe so. Incorporating social elements into search raises many questions apart from how it affects the search experience. It makes us wonder about the very nature of news, of qualified search results, and of the role of the individual versus the website. Information professionals can take advantage of this emphasis on social by creating their own engines and guiding tools.
Questions & Answers
Moving to the media
As audiovisual becomes increasingly important in peoples' expectations of delivered information, effective research can no longer be text dependent. The ability to search for information, beyond the trivial, in audio files, image database, and video websites becomes an information professional imperative. Think about searching iTunes for university courses, video search beyond YouTube, and "channel surfing." There's additional challenges surrounding the mechanics and legality of downloading media.
Evaluation concerns and techniques
Librarians and other information professionals have long stressed the importance of using information from sources that are trustworthy, accurate, timely, and unbiased. In today's web world, ascertaining the quality and reliability of websites is exacerbated by technological wizardry, peoples' sometimes naïve acceptance of dodgy data, and information overload. Although some evaluation techniques remain constant, there are new elements to incorporate into our evaluation toolboxes.
What to do with information after you've found it
What's the best way to present the data that results from your web searches? There are home pages, infographics, guiding tools, curation tools, not to mention standard report writing. What you're trying to accomplish, who your audience is, and how you gathered your data may steer your format decision. Creativity in presentation is the order of the day!
Search tips and techniques
Each of our search experts share their five top tips and techniques for gleaning pertinent, relevant answers from search engines and web sites. Then they turn it over to the audience to tap into the knowledge of what has worked for them and what their favourite approaches are.
Phil Bradley, Marydee Ojala, Arthur Weiss