Internet
Librarian International 2004 Access, Architecture & Action:
Strategies for the New Digital World •
10-12 October 2004 • Millennium
Gloucester Hotel, London
Opening
Keynote
[Cotswold Suite]
Web Search Engines: A Look Ahead
09:00-10:00 Danny Sullivan, Editor, SearchEngineWatch.com
Moderator:David Raitt, Editor,
The Electronic Library (The Netherlands) Web search engines and web resources have become
ubiquitous personal and business research tools, and offer
countless opportunities and challenges for librarians. Danny
Sullivan, the editor of SearchEngineWatch.com will discuss
what's new with search engines, including current and future
trends that affect search capabilities and results and offer
new research techniques. Learn about the latest Google features,
enhancements to Yahoo!, Microsoft's anticipated search-centric
operating system, paid placement for content owners and
advertisers, and other recent search engine developments
— and understand how these trends may affect libraries,
information professionals, and their patrons and clients.
Coffee
Break & ILI Sponsor Showcase
[Courtfield Suite] 10:00-10:30
Tuesday,
12 October
Track A — Managing
Content
[Aston/Burford Suite]
Moderator:Jane McConnell, NetStrategy JMC (France)
Managing internal and external content for maximum findability
and effectiveness has become a large part of the job for
many internet librarians. Experts in this track discuss
site search options, including tools for enhancing search
such as taxonomies and thesauri, and how to “think
globally” about your intranet or portal.
Choosing
the Perfect Search Engine for Your Organisation Mikael
Thorson, Associate Partner, Infosphere AB (Sweden)
Learn how to take a structured approach to selecting a search
engine, considering your user needs and technical and organisational
requirements. Mikael Thorson will cover topics including
how to determine if a search engine is really a search engine,
the roles of users, content, and technology in achieving
an effective search capability, and the selection and evaluation
process for choosing a search engine.
Enhancing
Search: An Update on Taxonomies, Metadata & Thesauri Leonard
Will, Information Management Consultant, Willpower
Information (UK)
Learn when and how applying metadata based on a taxonomy
or other form of controlled vocabulary can make it easier
to find information on your intranet or web site. Understand
the pros and cons of acquiring a taxonomy or thesaurus or
designing your own, and learn the essential do’s and
don’ts of implementing a taxonomy and how to integrate
it with your search engine. Leonard Will shares his years
of experience in information management and organisation
for museums and libraries archives.
Session
A202
International Intranets & Portals 11:45-12:30 Jane McConnell, NetStrategy JMC (France)
Thinking globally about content strategy and management,
and finding solutions that support both global strategy
and local cultural and business requirements, is a “must”
for info pros in multinational corporate environments. In
this practical session, learn how to manage problems such
as finding the right balance between global guidelines and
local autonomy, how to deal with multi-language interfaces
and content, and achieving crucial buy-in from marketing,
sales, and technical teams around the world. Get some practical
guidelines on how to approach internationalisation issues
and hear case studies about best practices, “pain”
points, and lessons learned.
Delegate
Luncheon
[Conservatory] 12:30-13:30 Join
your colleagues and the conference speakers and sponsors
for lunch, and enjoy an opportunity to get acquainted with
other attendees and discuss the topics you’ve heard
at the morning’s sessions.
Tuesday,
12 October
Track A (continued) —
Web Search Skills & Resources
[Aston/Burford Suite]
Moderator:Marydee Ojala, Editor, ONLINE Magazine,
Information Today, Inc. (USA)
Keep up-to-date with developments
in web search engines and with information resources that
the search engines overlook. This track covers a wide range
of issues related to web searching, especially focusing
on new approaches to searching.
Session
A203
People & Their Machines 13:30-14:30
The
Challenge of Teaching Web Searching Greg
Notess, Reference Librarian, Montana State University
(USA)
The constant change among web search engines requires
an equally constant exploration of a variety of techniques
for teaching. This differs from classic bibliographic instruction.
Discover how other instructors manage the complexities of
teaching web searching and training users to use Google
and other search tools within the larger sphere of information
literacy.
Improving
Information Retrieval with Client-Side Automation Allison
Stacey,Internet
Strategist, WebInfoPro Cambridge (UK)
The processing power of the machines used to search
the internet generally goes untapped. Harnessing this power
to promote efficient retrieval capitalises on the advantages
provided by client-side automation. When employed correctly,
client-side automation dramatically changes the scope of
questions answerable on the web.
Coffee
Break & ILI Sponsor Showcase
[Courtfield Suite] 14:30-15:00
Reputation
Monitoring and Competitive Intelligence Barbie
Keiser, BEK Inc. (USA)
Reputation monitoring is a new use of search technology
that has developed from news clipping services and social
networking. Differences among the reputation monitors currently
available—in terms of sources, methodology, presentation
of results, ability to redistribute results, integration
with other tools for further mining and analysis—will
be highlighted in this forward-looking session.
Clustering
of Search Engine Results Wouter
Mettrop, CWI, Hanneke Smulders,
Infomare (The Netherlands), & Paul Nieuwenhuysen, Vrije Universiteit
Brussel (Belgium)
An investigation of the automated clustering of identical
or nearly identical documents by Google shows that pages
are clustered even when they differ substantially in meaning.
Users can end up relying on information that represents
a cluster, but which is not the most appropriate document
in the cluster.
Session
A205
Advanced Web Searching 16:00-17:00
Exploring
Shortcuts and Personalisation Ran
Hock, Online Strategies (USA)
Web search engines have been developing shortcuts to
help you find airline flight information, do simple arithmetic
calculations, track packages, and a host of other things.
In addition, personalisation is a hot topic in the search
engine world. What value do shortcuts and personalisation
have for information professionals? How can you best use
these to enhance your searching experience?
Using
Advanced Search Techniques Phil
Bradley, Consultant (UK)
The ability to use advanced search techniques is what
sets information professionals apart from the millions of
casual searchers. Phil Bradley will explore both the advanced
search templates available from major web search engines
and search syntaxes that allow for field searching to refine
search strategies.
Tuesday,
12 October
Track B — Optimising
Technology in Libraries
[Chalford/Dean Suite]
Moderator:
Frank Cervone, Assistant University
Librarian for Information Technology, Northwestern University
(USA)
This track is a special 2-hour session featuring three technology
gurus talking about how to plan for and put
new technologies to work in your libraries. Listen in on
their high energy wavelength as they wrap up with a stimulating
panel discussion that challenges librarians to expand their
horizons and take on new technology projects.
Sessions
B201 & B202
Optimising Technology in Libraries 10:30-12:30
Libraries,
Blogs & RSS Frank Cervone,
Assistant University Librarian for Information Technology,
Northwestern University (USA)
Weblogs (blogs) are one of the hottest things on the web
today, but what relevance do they have to libraries? A lot,
according to Frank Cervone. Weblogs can help you learn about
developments in any field, but they can also be used to
reach out to patrons in new and exciting ways. Listen and
learn how
new technologies, such as RSS, are used to provide new,
exciting services and how they are being deployed in libraries
today. You will also learn what blogs are, about blogging
software, and how blogs can be used to provide more effective
library services.
Beyond
E-Mail! Wikis, Blogs and Social Networking Software Brian Kelly,
UK Web Focus, UKOLN (UK)
We know about using the web for publishing, but several
recent innovations offer richer and more interactive ways
to support communications and collaboration. For young people,
communications tools such as instant messaging and mobile
phone technologies are widely used and even replacing e-mail.
Brian Kelly will discuss new collaborative technologies,
such as wikis and blogs, and the emergence of social networking
software. He will describe challenges and strategies for
deploying these intriguing, new collaborative tools and
show examples of how they are being used in libraries today.
Technology
Planning for Libraries: Avoiding Technolust & Technobust Michael Stephens,
Technology Librarian, St. Joseph County Public Library (USA)
Deploying new technologies requires effective technology
planning. How do we serve our users with innovative technology
and still remain within our budgets? Michael Stephens discusses
current hot technologies such as RFID, wifi, MP3s, DRM,
federated searching and how they might fit into library
technology plans. He will cover what to consider when planning
new technology initiatives, including: cost, training, ROI,
staffing, etc. Technolust (defined as wanting technology
for the sake of technology) is a frequent pitfall for technology
enthusiasts. Learn how to create a well-written technology
plan that serves as a guide to help you avoid technobust!
Optimising
Technology in Libraries (Panel Discussion) Frank Cervone,
Assistant University Librarian for Information Technology,
Northwestern University (USA) Brian Kelly, UK Web Focus, UKOLN (UK) Michael Stephens, Technology Librarian,
St. Joseph County Public Library (USA)
Join the three speakers in this special session for stimulating
discussion of where technology for libraries is headed,
which new developments they see as best bets for successful
projects, and their tips on strategies, deployment, and
technical problems.
Delegate
Luncheon
[Conservatory] 12:30-13:30
Join your colleagues and the conference speakers and sponsors
for lunch, and enjoy an opportunity to get acquainted with
other attendees and discuss the topics you’ve heard
at the morning’s sessions.
Tuesday,
12 October
Track B (continued) —
Technology Tools & Practices
[Chalford/Dean Suite]
Moderator:
Frank Cervone, Assistant University
Librarian for Information Technology, Northwestern University
(USA)
Usability testing, design tools, strategies, techniques,
and other technology tools and practices are part of
the modern information professional’s toolkit. Providing
electronic resources and services means making them available
in accessible, easy-to-use, and attractive formats. Hear
from info pros in this track about how to harness the latest
technology tools and implement best practices for content
integration, access, and usability.
Session
B203
Usability Testing: Learning & Doing 13:30-14:30 Elaina Norlin, Senior Program Officer,
Institute for Museum and Library Services (USA) Lesley Moyo, Head Gateway Libraries, Penn
State University Libraries (USA)
Many libraries have employed usability testing to improve
the design of their web sites, but usability testing is
more than just a way to make your web site visually pleasing.
If it is done well, usability testing also can improve access
to the vital services you pay for and provide to your users.
Hear practical information and useful tips on how to conduct
usability testing, and learn how to use usability data and
improved web design to assess the delivery of information
services. See examples of usable and not-so-usable academic
library web sites and understand how site organisation affects
the user’s search experience.
Coffee
Break & ILI Sponsor Showcase
[Courtfield Suite] 14:30-15:00
Session
B204
Digital Library Design 15:00-15:45 Roar
Storleer, Senior Research Librarian,
University Library of Trondheim (Norway)
The new UbiT Web from the University Library of Trondheim
in Norway is just about to be launched after an intense,
2-year effort to develop a digital library that has well-organised,
structured, and user-friendly pages. Hear how the programmers
met the demands of the editorial group and collaborated
to build a usable site. Usability, digital design, and
virtual resources for vision-impaired clients means unique
twists and challenges. Learn about the challenges of building
virtual services using audio-based technologies to supplement
web-based ones, and see examples of such services from
around the globe.
Session
B205
Federated Searching: The
Next Generation of Library Services 16:00-17:00 Frank Cervone, Assistant University
Librarian for Information Technology, Northwestern University
(USA) Alice de Jong, Developer, Peace Palace
Library (The Netherlands)
Understand what federated searching and context-sensitive
linking are and how they combine to provide integrated access
to full-text resources. Using his work at a major U.S. university,
Frank Cervone explores the concepts and technologies employed
to implement federated search and looks at implementation
questions and concerns. In addition, he covers what software
is currently available and
how various standards, such as OpenURL, OAI, and XML, relate
to these new services. Alice de Jong shows how the Peace
Palace Library solved a piece of the federated search puzzle
by developing its own, home-grown link resolver, Plinklet.
Building a “Plinklet” is an inexpensive and
flexible alternative to commercial solutions that is very
do-able for smaller institutions.
Opening
Keynote
[Cotswold Suite]
